Founded in 2004, New York based Bochic, is a fine jewelry line that evokes a feeling of romance and timeless glamour. The Bochic woman is the embodiment of independent spirit, confidence, style, and adventure. She has a zest for life. Whether she lingers over a cup of espresso at a Paris café, or fastens her safari hat for an excursion through southern Africa, the Bochic woman has impeccable taste and a passion for luxury. Each Bochic design highlights cultural influences from around the world whether through its creative aspect or stone usage.

The strongest element in each piece is exhibited through the stone, and it’s setting, which is expressed by layering opaque gemstones and diamonds together. Bochic, is a favorite amongst international celebrities like Angelina Jolie, Halle Berry, Eva Mendes, Sandra Bullock, Jennifer Lopez, Oprah Winfrey, and many more and has become a staple on the red carpet.


Launched in 2004 by David Joseph, New York based fine jewelry line Bochic evokes a feeling of romance and timeless glamour with a unique blend of styles that gave rise to a look that is fresh, sexy, chic, enduring and bold.

Bochic’s well-documented status as a favorite Red Carpet accessory is a natural evolution of Creative Director David Joseph’s earlier career in the film and music industries. Joseph combines ahead-of-the-curve trend instincts and a global design sensibility with a passion for one-of-a kind gems and exquisite workmanship, a talent inherited from long-standing family ties to the British jewelry industry. He is credited with introducing a whole new style of fine jewelry, bringing unique carvings in Jade, Mammoth Ivory, Turquoise and other rarely used gems to the forefront of luxury jewelry design.


Bochic Newest collection inspired by old Italian design sensibility combining Florentine mosaic art work to create an artistic picture for timeless jewelry. Designed by Ayalla Joseph and David Joseph.

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